Van Catering for your Cellular Food Business

If you plan to start a food business but don’t have enough capital to set up a restaurant or restaurant, you might want to consider starting your food business through a mobile catering car.

There are many cellular food businesses nowadays and they serve a variety of customers. From offering burgers, hot dogs and deli sandwiches to a variety of drinks; This cellular food business is growing rapidly when exposed to the right market.

Therefore, starting this type of business requires careful study to get it from the right direction. If you are passionate about food and people, you already have two very important factors.

START YOUR FOOD BUSINESS IN THE RIGHT LANE

One of the first things you need to consider when starting this kind of business is the product you want to offer. Because catering vans, although equipped with cooking utensils, still have limitations, therefore; food or drinks that are easily prepared must be considered.

If you want to participate and want to sell burgers and other fast food; consider your selling points. Do you have special ingredients or recipes that will make your burger or sandwich more attractive to your potential customers?

Maybe you can offer your goods at a lower price but still with superior quality. Thinking of coming-to attract customers and get them back for more is important to stabilize your business and also allow you to grow in the future.

Who is your target market and where do you plan to park your cellular … Read More ...

Here’s Looking at You – Ads That Look Back

Can you imagine walking along on the street or in a supermarket and passing a sign that is looking at you and deciding what you should see based on what you look like? Can you imagine that an ad might be able to tell who you are from face recognition technology and assess your response to that ad?

Here's Looking at You - Ads That Look Back

Well, this is all now possible or will be very shortly. It’s like advertising is not only increasingly in your face, but can read your face, too!

This new aware advertising is becoming possible because of some new technology being developed by top companies in the Silicon Valley, according to a March 11, 2010 article I recently read in the Oakland Tribune: “Not Your Imagination” Ads Aimed Directly at You” by Steve Johnson. Using this technology, advertisers can now create digitized signs which can assess the age and gender of a person walking by and change the message to appeal to that demographic.

Such signs are already appearing in selected malls, airports, banks, and other places around the country, and if they are not already there, they could be coming to a place near you. Typically, these signs are featured on the flat-screened TVs playing videos near stores, elevators, and other public or private areas where you might pass by. Among the companies making the equipment to display these signs and the recognition software to operate them is Cisco Systems, based in San Jose.

In some places, such as in London, signs … Read More ...

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