If you’ll need a small enterprise that can grow, last and turn into immensely valuable in a few years – you must turn into a master at another thing…
that a very important factor is “delivering outstanding, world-class client satisfaction.”
Sometimes we’re so busy looking to get a fresh customer that people pass up impressing the actual ones.
And guess what happens? Your competitor impresses these with big promises… And they make you for your competitor.
Sounds familiar? It sounds like dating to me.
Well, to keep the current customers happy, loyal – and motivate them to keep buying from you for a long time, you have to do these 5 things.
1. Identify their expectations.
No matter how much you think that guess what happens your visitors want – no-one will know a lot better than your customer.
As simple as this sounds, that is by far the greatest sin committed by small company owners. We focus a lot on selling the product or service that people miss the needs of the customer.
Therefore you have to ask a lot of questions; you need to note down the things they say sentence after sentence; you have to repeat it returning to the crooks to make sure you contain it right – and then you’ll want to question them again later.
2. Meet and Exceed their expectations.
Once do you know what they desire, you should be perfect at meeting their expectations.
The best way to perfectly meet their expectations is always to beat what they ask for. This way in the event you miss, you will still have a happy customer.
Then you have to turn back and ensure you met their expectations. Remember, don’t leave anything to chance – your competitor is simply expecting you to damage.
3. Anticipate their demands and desires before they ask.
This idea is made popular with the Ritz Carlton hotel.
As just a few facts, among my clients recently informed me about an experience she had regarding the fluffy pillows she liked during her stay there. The way it goes is that she failed to tell anyone she looked at this – but by the time she checked out, the attendant was built with a gift looking forward to her at the front desk. It was among the fluffy pillows!
You should know your customer so well, they seem to like you might be psychic with your ability to anticipate their demands. should think you are a Jedi master at knowing the means of the force.
The simplest way to accomplish this is to be observant, ask lots of questions, – and quite a few coming from all, ask their friends, associates, neighbors, co-workers, etc. relating to likes and dislikes.
I comprehend it seems a little bit stalker-ish – but hey, that is certainly how I got my wife to first notice me.
4. Create a system to provide consistent value with time.
The idea is usually to pick four to five things that your visitors consider valuable – then generate a system for delivering that value consistently month after month, every single year.
It is usually a content-packed email that goes out every week; or possibly a turn to special days or holidays; or perhaps a special calendar they get yearly, etc.
The key is consistency, which seems spontaneous.
5. Keep providing increasing amounts of value.
Not only do you need to keep delivering for the things your customers consider valuable – you need to find ways of providing increasing value on your customer.
Let’s admit it – old value gets stale. You have to frequently come track of new things year after year to maintain the romance inside the relationship together with your customer.
It can be a brand new product, a bonus gift, more perks, something special of appreciation, etc. The idea is the fact that your clients believe that you might be as enamored with these now – as you first were.
There you own it. If you keep doing these 5 things with your visitors – it’s going to keep the flames of, the loyalty of your web visitors along with your profits as high as ever.