Can you imagine walking along on the street or in a
supermarket and passing a sign that is looking at you and deciding what you
should see based on what you look like? Can you imagine that an ad might be
able to tell who you are from face recognition technology and assess your
response to that ad?
Well, this is all now possible or will be very shortly. It’s
like advertising is not only increasingly in your face, but can read your face,
This new aware advertising is becoming possible because of
some new technology being developed by top companies in the Silicon Valley,
according to a March 11, 2010 article I recently read in the Oakland Tribune:
“Not Your Imagination” Ads Aimed Directly at You” by Steve
Johnson. Using this technology, advertisers can now create digitized signs
which can assess the age and gender of a person walking by and change the
message to appeal to that demographic.
Such signs are already appearing in selected malls,
airports, banks, and other places around the country, and if they are not
already there, they could be coming to a place near you. Typically, these signs
are featured on the flat-screened TVs playing videos near stores, elevators,
and other public or private areas where you might pass by. Among the companies
making the equipment to display these signs and the recognition software to
operate them is Cisco Systems, based in San Jose.
In some places, such as in London, signs with cameras can
even read license plates as drivers pass by, and then the advertiser can
determine from a database what kind of car the driver has. One company even
used this to flash a message to the drivers about the type of oil they could
use in their car. … » Read more
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