Can you imagine walking along on the street or in a
supermarket and passing a sign that is looking at you and deciding what you
should see based on what you look like? Can you imagine that an ad might be
able to tell who you are from face recognition technology and assess your
response to that ad?
Well, this is all now possible or will be very shortly. It’s
like advertising is not only increasingly in your face, but can read your face,
This new aware advertising is becoming possible because of
some new technology being developed by top companies in the Silicon Valley,
according to a March 11, 2010 article I recently read in the Oakland Tribune:
“Not Your Imagination” Ads Aimed Directly at You” by Steve
Johnson. Using this technology, advertisers can now create digitized signs
which can assess the age and gender of a person walking by and change the
message to appeal to that demographic.
Such signs are already appearing in selected malls,
airports, banks, and other places around the country, and if they are not
already there, they could be coming to a place near you. Typically, these signs
are featured on the flat-screened TVs playing videos near stores, elevators,
and other public or private areas where you might pass by. Among the companies
making the equipment to display these signs and the recognition software to
operate them is Cisco Systems, based in San Jose.
In some places, such as in London, signs with cameras can
even read license plates as drivers pass by, and then the advertiser can
determine from a database what kind of car the driver has. One company even
used this to flash a message to the drivers about the type of oil they could
use in their car. … » Read more
Even though it was F-Secure who warned bloggers against the
harm that SEP could possibly incur to their small business, it was Imperva that
located the correct understanding of how SEP functions in connection to Seo.
Imperva reportedly claimed to have monitored the attack for the previous 15
months without any counter-measure from any search engines like google.
What is SEP?SEP stands for Search Engine Poisoning and can
be a black-hat Search engine optimisation strategy that is definitely utilised
in referring genuine internet sites to malware infected web sites. These
malware infected web sites are often viewed as to become sponsored hyperlinks
on Google which when clicked inject HTML codes on preferred websites in
installing the malware.
How SEP performs? Contemplate a internet site named
“zyx” which is associated with e-commerce and is getting infected by
SEP on Google search. SEP infects a web page by installing some kind of
malicious code, occasionally XSS around the site it’s targeting. Within this
case it really is “xyz”. Now when an unknown user clicks the website
“xyz”, it’s basically installing the malware in the site and is
becoming a host of it. Later the malware from the web page “xyz”
would assist the user refer to any other website it can be intending to check
out. Now the referred website may not be an e-commerce site which would surely
hit the appeal of looking for an e-commerce website.
There is a different version of the working of SEP exactly
where an attacker would exploit the vulnerability in the CMS with the web page
or the hosting web server. He/She then uploads and installs the Search engine
marketing application. This application is capable of generating dynamic Search
engine marketing pages as well as in extracting search final results as text
from Google. Metadata … » Read more