Here’s Looking at You – Ads That Look Back

Can you imagine walking along on the street or in a supermarket and passing a sign that is looking at you and deciding what you should see based on what you look like? Can you imagine that an ad might be able to tell who you are from face recognition technology and assess your response to that ad?

Here's Looking at You - Ads That Look Back

Well, this is all now possible or will be very shortly. It’s like advertising is not only increasingly in your face, but can read your face, too!

This new aware advertising is becoming possible because of some new technology being developed by top companies in the Silicon Valley, according to a March 11, 2010 article I recently read in the Oakland Tribune: “Not Your Imagination” Ads Aimed Directly at You” by Steve Johnson. Using this technology, advertisers can now create digitized signs which can assess the age and gender of a person walking by and change the message to appeal to that demographic.

Such signs are already appearing in selected malls, airports, banks, and other places around the country, and if they are not already there, they could be coming to a place near you. Typically, these signs are featured on the flat-screened TVs playing videos near stores, elevators, and other public or private areas where you might pass by. Among the companies making the equipment to display these signs and the recognition software to operate them is Cisco Systems, based in San Jose.

In some places, such as in London, signs with cameras can even read license plates as drivers pass by, and then the advertiser can determine from a database what kind of car the driver has. One company even used this to flash a message to the drivers about the type of oil they could use in their car. …

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Bringing Your company Down With SEP

Even though it was F-Secure who warned bloggers against the harm that SEP could possibly incur to their small business, it was Imperva that located the correct understanding of how SEP functions in connection to Seo. Imperva reportedly claimed to have monitored the attack for the previous 15 months without any counter-measure from any search engines like google.

Bringing Your company Down With SEP

What is SEP?SEP stands for Search Engine Poisoning and can be a black-hat Search engine optimisation strategy that is definitely utilised in referring genuine internet sites to malware infected web sites. These malware infected web sites are often viewed as to become sponsored hyperlinks on Google which when clicked inject HTML codes on preferred websites in installing the malware.

How SEP performs? Contemplate a internet site named “zyx” which is associated with e-commerce and is getting infected by SEP on Google search. SEP infects a web page by installing some kind of malicious code, occasionally XSS around the site it’s targeting. Within this case it really is “xyz”. Now when an unknown user clicks the website “xyz”, it’s basically installing the malware in the site and is becoming a host of it. Later the malware from the web page “xyz” would assist the user refer to any other website it can be intending to check out. Now the referred website may not be an e-commerce site which would surely hit the appeal of looking for an e-commerce website.

There is a different version of the working of SEP exactly where an attacker would exploit the vulnerability in the CMS with the web page or the hosting web server. He/She then uploads and installs the Search engine marketing application. This application is capable of generating dynamic Search engine marketing pages as well as in extracting search final results as text from Google. Metadata …

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