If you’ll need a small enterprise that can grow, last and turn into immensely valuable in a few years – you must turn into a master at another thing…
that a very important factor is “delivering outstanding, world-class client satisfaction.”
Sometimes we’re so busy looking to get a fresh customer that people pass up impressing the actual ones.
And guess what happens? Your competitor impresses these with big promises… And they make you for your competitor.
Sounds familiar? It sounds like dating to me.
Well, to keep the current customers happy, loyal – and motivate them to keep buying from you for a long time, you have to do these 5 things.
1. Identify their expectations.
No matter how much you think that guess what happens your visitors want – no-one will know a lot better than your customer.
As simple as this sounds, that is by far the greatest sin committed by small company owners. We focus a lot on selling the product or service that people miss the needs of the customer.
Therefore you have to ask a lot of questions; you need to note down the things they say sentence after sentence; you have to repeat it returning to the crooks to make sure you contain it right – and then you’ll want to question them again later.
2. Meet and Exceed their expectations.
Once do you know what they desire, you should be perfect at meeting their expectations.
The best way to perfectly meet their expectations is always to beat what they ask for. This way in the event you miss, you will still have a happy customer.
Then you have to turn back and ensure you met their expectations. Remember, don’t leave anything to chance – your competitor is simply expecting you to damage.