Can you imagine walking along on the street or in a
supermarket and passing a sign that is looking at you and deciding what you
should see based on what you look like? Can you imagine that an ad might be
able to tell who you are from face recognition technology and assess your
response to that ad?
Well, this is all now possible or will be very shortly. It’s
like advertising is not only increasingly in your face, but can read your face,
This new aware advertising is becoming possible because of
some new technology being developed by top companies in the Silicon Valley,
according to a March 11, 2010 article I recently read in the Oakland Tribune:
“Not Your Imagination” Ads Aimed Directly at You” by Steve
Johnson. Using this technology, advertisers can now create digitized signs
which can assess the age and gender of a person walking by and change the
message to appeal to that demographic.
Such signs are already appearing in selected malls,
airports, banks, and other places around the country, and if they are not
already there, they could be coming to a place near you. Typically, these signs
are featured on the flat-screened TVs playing videos near stores, elevators,
and other public or private areas where you might pass by. Among the companies
making the equipment to display these signs and the recognition software to
operate them is Cisco Systems, based in San Jose.
In some places, such as in London, signs with cameras can
even read license plates as drivers pass by, and then the advertiser can
determine from a database what kind of car the driver has. One company even
used this to flash a message to the drivers about the type of oil they could
use in their car. … » Read more
Even though it was F-Secure who warned bloggers against the
harm that SEP could possibly incur to their small business, it was Imperva that
located the correct understanding of how SEP functions in connection to Seo.
Imperva reportedly claimed to have monitored the attack for the previous 15
months without any counter-measure from any search engines like google.
What is SEP?SEP stands for Search Engine Poisoning and can
be a black-hat Search engine optimisation strategy that is definitely utilised
in referring genuine internet sites to malware infected web sites. These
malware infected web sites are often viewed as to become sponsored hyperlinks
on Google which when clicked inject HTML codes on preferred websites in
installing the malware.
How SEP performs? Contemplate a internet site named
“zyx” which is associated with e-commerce and is getting infected by
SEP on Google search. SEP infects a web page by installing some kind of
malicious code, occasionally XSS around the site it’s targeting. Within this
case it really is “xyz”. Now when an unknown user clicks the website
“xyz”, it’s basically installing the malware in the site and is
becoming a host of it. Later the malware from the web page “xyz”
would assist the user refer to any other website it can be intending to check
out. Now the referred website may not be an e-commerce site which would surely
hit the appeal of looking for an e-commerce website.
There is a different version of the working of SEP exactly
where an attacker would exploit the vulnerability in the CMS with the web page
or the hosting web server. He/She then uploads and installs the Search engine
marketing application. This application is capable of generating dynamic Search
engine marketing pages as well as in extracting search final results as text
from Google. Metadata … » Read more
This article does deal with the saga of business analysis in particular and hence, it is meant for the budding business analysts. It is worthwhile to mention the same at the outset to do away with any ambiguity. What does the term business analysis define?
Business analysis as a term does refer to the discipline of keying out requirements inside a business, and also ascertaining the apposite solution. Don’t ever consider the word solution as trivial – it does consist of alterations in the company itself, tactical development or growth of novel policies. Business analyst happens to be the person who does assume the accountability of business analysis.
It’s the time for us to focus on the techniques applied in business analysis – truly, every professional business analyst does retain quite a lot of techniques round the clock. Now which techniques are made use of does depend on the character of the crisis, along with the extent of the solution. The first and foremost of these techniques happen to be MOST.
Perhaps you are gearing this for the first time. The MOST modus operandi happens to be an internal appraisal basically and does consist of four characteristics delineated under the aegis of business analyst in order to make certain the project someone is working on remains united and on the right track.
These key traits include Mission (destination of the
business or where does it aim to go),
Objectives (most important intents playing roles to help
attain mission), Strategies (an assortment of options for toward the front),
Tactics (ways diverse strategies are implemented).
The next important technique applied in business analysis is PESTLE. On the word of experts, PESTLE method is nothing else save an external appraisal calculated to scrutinize loads of diverse external elements influencing a trade and its … » Read more
Being a Business Analyst entails a lot of responsibilities
such as the identification of business needs and the determination of probable
solutions to problems that the company encounters. One must be able to come up
with comprehensive solutions which has a systematic developmental component,
which may include a detailed description of process improvements, change in
organizational format, or plans and policies for strategic development.
He should represent and know the target market of the
company. He should be able to relay the important information from the
consumers to the development team. Moreover, he must be responsible to provide
useful modeling techniques for the company which will be considered in this
The common modeling techniques for a BA include context,
process, usage, data and design models. It should be expected that the analyst
is knowledgeable about all of these models. Models are a framework of
generating economic method of doing business in which the company can achieve
self sustainability. These are often used by an analyst to present a certain
plan or system in a more comprehensive way to be able to lay out how will the
company can generate revenues.
In process modeling, the business analyst should be able to
provide a detailed description of the steps that the company should take. The
purpose of this activity is that the enterprise will evaluate the current
process and how it may be reanalyzed or improved. This may be accomplished by
creating flowcharts and activity diagrams, sequence diagrams, functional
decomposition models and a lot more.
The usage model on the other hand, presents information
concerning user profiles. He must be able to know the fundamentals of usage
models. He must be familiar with user groups and profiles, stories and
storyboard and use case modeling and more.
In data modeling the business … » Read more
Do you have a powerful, detailed program in location for your business? Have you planned ahead, realizing what your finish of year targets are? Never worry for those who have not pretty got the strategy worked out – support is at hand! The guidelines within this report should really provide you with extra clarity.
Several compact organization owners might be a little reactive with regards
to deciding what to perform next. We often look at the brief term and what is
correct in front of us. And frequently, even if we make a program, it ends up
gathering dust on a shelf and we never revisit it. I’ll be honest with you – I used to fall into
this category! I was really good in the year end objectives and having a weekly
plan, but I wasn’t looking in the six monthly, quarterly and monthly picture.
And just as importantly I didn’t look far enough ahead.
When you want a compelling vision for your business enterprise that will
pull you forward, then looking further into the future to three and five years
is vital. A spell of a year simply isn’t long enough to get you thinking
“out of the box”. The danger here is that unless you go for a longer
term vision, this year could end up looking like a carbon copy of last year.
Once you’ve worked out your year finish program it pays to do six monthly,
quarterly and monthly plans to break things into bite sized, manageable chunks.
It’s sounds simple – but it’s not easy! It takes discipline and planning to
remember to revisit you plan! So to save time – try using the one I’ve
Appear further ahead than just this year – where do you want to be in three
years … » Read more