Guerrilla Marketing Your Business Plan
So how about a Guerrilla approach to planning? We are not talking about the gorillas that we saw in Tarzan movies. Not exactly the guerrilla in the John Wayne war movies (think Rambo for you younger ones). The dictionary defines a guerrilla as a “member of a small independent group taking part in irregular fighting, typically against larger regular forces.” Ever feel that way in business?
So how do you do that in business? More specifically how do you do that when planning a business?
Start with the end in mind! But an end in mind can be another word for a dream. Write that desired end down. There begins the reality!
Now that you have written the end down, continue to sketch in more details, working backwards. It will be easier to work when you have a vision of success in your mind and on paper.
For instance, you … Read More ...
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